Chasing Dreams
Before even settling on how to print and distribute shirts I knew I couldn't wait until I was selling to start the brand. Brand is about so much more than just the product, arguably the product isn't even important. It's just the vessel for your voice, and you can use many channels to spread your message.
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There's a few fundamentals you need when starting an apparel brand, such as a name, a logo, designs and the apparel. Let's break down how Broke was formed.
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