Chasing Dreams
We've been a little quieter than we'd like to be lately, it's been a very busy time and some things haven't been happening the way we would have liked. The only way to grow the brand was to make some changes. So that's what we've done.
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Printful is a print-on-demand drop shipping company in the United States that allows you to create custom apparel and accessories quickly, easily and at a relatively low cost. It's a wonderful service, and I cannot wait to stop using it!
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Building a brand from scratch is a journey in which you learn as you go. One of the lessons I learned, and am still learning, is finding people who are passionate about your brand to bring you more exposure.
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Before even settling on how to print and distribute shirts I knew I couldn't wait until I was selling to start the brand. Brand is about so much more than just the product, arguably the product isn't even important. It's just the vessel for your voice, and you can use many channels to spread your message.
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There's a few fundamentals you need when starting an apparel brand, such as a name, a logo, designs and the apparel. Let's break down how Broke was formed.
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