Changing Everything

We've done it. We relaunched the shop, all new process, new designs, new items, and now working even harder. So, why the big change?

Our main concern was lack of control with production and distribution of our products, since we've been using Printful to fulfill orders. We're proud to say that all our products are now printed locally in Nova Scotia, Canada. This changes means handling orders ourselves, but gives us more flexibility in terms or branding, traceability and inventory management. We're very excited for the opportunities this move opens up!

Another advantage of having everything within reach is community access. We're better able to allow local people to see and feel our products, improving word of mouth promotion. We can also organize photoshoots more effectively to give our customers a more visual experience.

Making this change is significant for the brand, so we took the opportunity to revamp other areas as well. Not only are we featuring new designs and products, we've switched our tees to even softer more comfortable material. This also gave us the opportunity to give the website a facelift.

We're getting back to regular blog posts, and with that, we're changing the name of our blog from 'Breaking Apparel' to 'Chasing Dreams'. We'll be posting more content related to entrepreneurship and continuing to document our journey as we grow.


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